Diploma in Public Relations


The surge in popularity and importance that Public Relations has enjoyed in recent years, represents the attempt by professional management to harness yet another tool to wring success from the market-place.

Today, few companies are launched without an attempt to generate some media coverage and the scope of focus of PR is changing as it expands from promoting the reputations of commercial and industrial concerns into areas of greater social involvement.

This course will provide you with an in-depth knowledge of this amazing and interesting profession.

Qualifications
On completion of your course, you will receive:

  • Public Relations Diploma
    Public Relations Diploma issued by Stonebridge Associated Colleges.

  • Certificate in Public Relations(Level 4)
    Issued by NCFE.

  • Performance Award
    Issued by Malaysia Training Centre

  • Use of Title/Letters
    SAC Dip after your name

  • Job Search/Placement
    We will assist you to find jobs in Singapore and Overseas


Course Syllabus

  • Introduction to public relations
  • The scope of public relations
  • The organisation
  • Corporate identity
  • The public relations process
  • Personal attributes
  • The tools of public relations
  • Communication and advertising
  • Oral communication and presentations
  • Special events and promotions