Cambridge International College (CIC) is one of the oldest and leader in professional, accredited study and training. CIC is an accredited British College providing superb careers training to thousands of people worldwide. CIC is accredited by EDI. EDI is a National Awarding Body recognised by the Department for Education & Skills and by the Qualifications and Curriculum Authority in United Kingdom. Each year, over 140,000 learners from around the world work towards EDI qualifications.
Diploma in Sales Management & Marketing - Major Topics
- Principles of salesmanship - internal selling, commercial travelling. Methods of selling. The Internet. Consumers and commercial buyers.
- Principles of management: recruiting, training, remunerating, controlling and motivating sales personnel, building sales teams.
- Market research: consumer research, market surveys, test marketing, sales forecasting, planning, budgeting and budgetary control.
- Channels of distribution; selecting the best for the products. Credit terms and credit limits. Discounts: trade, quantity. Export selling.
- Direct and indirect advertising and publicity, sales promotion, sales letters and sales literature, direct marketing, public relations.
- The sales office, sales records, graphs and statistics, analysis of data, computers in sales recording.
On successful completion of study :
- You will receive the Diploma in Sales Management & Marketing from Cambridge International College.
- Have attained an accredited qualification at Level 4, equated to the British National framework at the same study level as Higher National Diploma (HND) and National Vocational Qualification (NVQ) Level 4.
- Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.
- You can apply for any of the Bachelor Degree Programs.
