Cambridge International College (CIC) is one of the oldest and leader in professional, accredited study and training. CIC is an accredited British College providing superb careers training to thousands of people worldwide. CIC is accredited by EDI. EDI is a National Awarding Body recognised by the Department for Education & Skills and by the Qualifications and Curriculum Authority in United Kingdom. Each year, over 140,000 learners from around the world work towards EDI qualifications.
Diploma in Advertising and Public Relations - Major Topics
- Features and types of advertising. Aims of advertising. Importance of advertising to producers, vendors, consumers and the media.
- Types of advertisers: individuals, businesses, others. Advertising media: print, broadcast, direct-mail, transit, cinema, etc; websites.
- Advertising agencies: functions, organisations, staff, departments and the work performed in them, advertising executives and duties.
- Creating print, radio and television advertisements. Creating direct-mail and point of sale materials. Planning advertising campaigns.
- Public relations theory and practice: objectives, programmes, techniques. PR departments and PR consultancies: comparisons.
- The promotional mix. Promotion campaign planning and operation. Sales promotion. Measuring.
On Successful Completion of Study :
- You will receive the Diploma in Advertising & Public Relations from Cambridge International College.
- Have attained an accredited qualification at Level 4, equated to the British National framework at the same study level as Higher National Diploma (HND) and National Vocational Qualification (NVQ) Level 4.
- Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.
- You can apply for any of the Bachelor Degree Programs.
