Bachelor of Science in Business : Marketing
The Bachelor of Science program in Business, with an emphasis in Marketing, offers candidates a thorough knowledge of marketing concepts and leads them to develop a comprehensive understanding of strategic and tactical marketing strategies. The program provides the tools by which to identify and satisfy consumer needs, once understood. Specialized skills of selling, advertising, retailing and market research are significant components of the training process. Courses engage students in the analysis of current marketing theory and practices relevant to general marketing, international marketing and sales marketing. Combined with the core courses across the major areas of business, students are prepared to gain a contextualized understanding of the place and scope of marketing within the current economy with an understanding of strategic approaches.
Program Objectives
- Develop a well-rounded understanding of the major functional areas of business including: the ability to prepare, read, analyze and communicate marketing-centered processes, data, and findings.
- Develop the ability to apply marketing-based information in managerial decisions.
- Demonstrate fundamental competency in the areas of complex, specialized and often creative-based skill-sets specifically associated with marketing.
- Understand the responsibilities of a marketing manager’s roles in the areas of planning, organizing, directing, and controlling.
- Develop an understanding of the marketing mix in order to perform successfully in that competitive and complex environment.
- Acquire an understanding of fundamental legal concepts as applied to marketing and their application to the business community.
- Develop a basic knowledge of the use of information technology in managing organizations and the ability to apply modern scientific and mathematical methods to management and marketing-related problems and solutions.
- Develop the ability to formulate and understand solid business policy, with an emphasis on marketing strategies, using case analysis and discussion.
- Apply theoretical knowledge to the solution of real-life (field related) problems both individually and through teamwork within the context of a variety of active learning environments.
- Develop strong communication skills with due emphasis on the tools of effective writing.
Career Opportunities
Options for graduates include e-commerce, marketing analysis, professional selling, supply chain management, marketing research and customer service/leadership (trainee) positions. Further opportunities in advertising, brand management and marketing analysis will continue to present themselves. The Marketing degree offers a notably broad slate of possibilities to graduates in a number of closely-related, fast-paced and exciting fields.
